Bupa 'Roddy' by WCRS

3.8 27 Votes

Bupa builds on its "Shapes" campaign in this cinema ad targeting the self-employed.

The spot tells the story of Roddy, a self-employed stunt man with a death-defying lifestyle. One day he is starring in an epic 'Gladiator' style battle and the next he is being stomped on by Godzilla.

Being self-employed, Roddy can't be out of work for too long and Bupa ensures that he is back on set in time for his next big film.

After playing at the cinema, the ad will run as part of a TV ad campaign.

Share On:

Keywords:

WCRS, Bupa, Television

Released: 26 March 2008

Related Creative:

Credits

Client
Bupa
Agency
WCRS
Art director
Simon Robinson
Copywriter
Jo Moore
Director
Grant Orchard
Production company
Studio AKA
Post-production company
Studio AKA

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Bupa

Bupa "mural" by WCRS

Bupa 'Bupa By You' by OgilvyOne

Bupa 'Bupa By You' by OgilvyOne

Bupa's latest TV advertising campaign promotes its new health insurance product, Bupa By You.