Pot Noodle 'moussaka rap' by Mother London

2.6 53 Votes

Mother London has created a new campaign for Pot Noodle featuring two unlikely heroes in the form of Steve and Digger, who rap-off about all sorts of food-related things.

The campaign was inspired by the popularity of user-generated content normally found on websites such as YouTube. The campaign, which features two separate executions, was designed to have a worn "homemade" feel.

"Moussaka rap" is directed by new Hungryman recruit, Taika Waititi, the director of New Zealand art-flick 'Shark vs. Eagle'; it marks his directorial debut in advertising.

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Released: 07 April 2008

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Credits

Client:
Pot Noodle
Agency:
Mother London
Media agency:
MindShare
Media planner:
James Hart
Production company:
Hungryman
Director:
Martin Box
Editor:
Art Jones @ Speade
Post production:
Golden Square

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