Pot Noodle 'moussaka rap' by Mother London

2.6 53 Votes

Mother London has created a new campaign for Pot Noodle featuring two unlikely heroes in the form of Steve and Digger, who rap-off about all sorts of food-related things.

The campaign was inspired by the popularity of user-generated content normally found on websites such as YouTube. The campaign, which features two separate executions, was designed to have a worn "homemade" feel.

"Moussaka rap" is directed by new Hungryman recruit, Taika Waititi, the director of New Zealand art-flick 'Shark vs. Eagle'; it marks his directorial debut in advertising.

Share On:

Released: 07 April 2008

Related Creative:


Pot Noodle
Mother London
Media agency:
Media planner:
James Hart
Production company:
Martin Box
Art Jones @ Speade
Post production:
Golden Square

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus