Sony 'foam city' by Fallon

2.2 61 Votes

After months of online chatter, Fallon's Sony "foam city" ad has been released, pushing the latest Handycam and Cybershot ranges.

The campaign sees downtown Miami flooded with 460m litres of foam by a machine that generates over 2m litres of foam every minute.

The ad broke today in Europe, but will not appear on UK TV screens until May 1.

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Released: 14 April 2008

Credits

Project name
Foam City

Client
James Kennedy, general manager, Sony Marketing Communications Europe

Brief
Unite Sony's digital camera brands under one umbrella campaign

Creatives
Samuel Akesson & Tomas Mankovsky

Agency Producer
Emma Gooding

Planner
Heidi Hackemer

Production Company
HLA

Director
Simon Ratigan

Editor
Bruce Townend at The Quarry

Post-production
MPC

Audio post-production
Wave

Media Agency

OMD

Media strategist
Rupert Holroyd

Exposure
TV

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