Land Rover 'location guy' by RKCR/Y&R and Wunderman

4.1 136 Votes

It's all about location, location, location for Land Rover in its new global integrated campaign to promote the Discovery 3 vehicle.

Location scout features in Land Rover ad by RKCR/Y&R

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Released: 13 August 2008

Credits

Client
Land Rover
Project
Location guy
Brief in a line
Continue the ‘Trusted by Experts' campaign to position the Land Rover Discovery as the most capable, authentic 4x4 in market
Client
Rob Furio
Creative agency
RKCR/Y&R and Wunderman
Creative director
Mark Roalfe (RKCR/Y&R) & Sav Evangelou (Wunderman)
Copywriter
Adrian Lim
Art director
Steve Williams
Planner
Jason Lonsdale
Business director
Chris Hunton
Agency producer
Jason Ayers
Media company
Mindshare
Media planner
Ed Fall
Production company
Epoch Films
Director
Stacey Wall
Editor
Lisa Gunn @ Whitehouse
Producer
Rob Godbold
Post-production
MPC
Audio post-production
Jungle
Media exposure
TV 60s & 30s
Cinema
60s Cinema (in Australia, possibly in UK later in year)

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