Carphone Warehouse 'manifesto' by CHI & Partners

2.5 12 Votes

Carphone Warehouse is launching its latest heavyweight drive through CHI & Partners. The TV ad features a distinctive voiceover from Irish comedian Ed Byrne, the voice of Carphone Warehouse.

The branding campaign aims to convey what the Carphone Warehouse stands for and why it offers a better service than its competitors.

The message is simple: "Carphone Warehouse gives people choice and the phone they want, with a tariff tailored to their needs."

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Released: 11 July 2007

Related Creative:

Credits

Creative agency
CHI & Partners
Client
Dominic Rowell, UK marketing director, Carphone Warehouse
Copywriter
Alan Cinnamond and Sandy Cinnamond
Art director
Alan Cinnamond and Sandy Cinnamond
Planner
Rebecca Munds and Oliver Egan
Media agency
Matters Media
Media planner
Steve Warren (Matters Media), Tim Allnutt and MJ Alexander-Scott (CHI)
Production company
Visual Art
Director
Emnet Mulugeta
Post-production
Carbon
Audio post-production
Jungle Studios

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