Dell 'engine' by Mother New York

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Mother New York has unveiled its second TV ad for Dell, backing the computer giant's XPS M1330 notebook.

The TV ad, which has been scheduled to run initially in the US only, features the first song from US New Wave legends Devo in 17 years. The ad was directed by Swedish director Jonas Akerlund.

It ends with the strapline: "The world's thinnest 13.3" notebook" followed by the campaign strapline: "Yours is here."

The ad comes almost three months after Dell appointed Mother to its Dell XPS laptop business. DDB remains the computer giant's retained network.

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Released: 27 July 2007

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Credits

Client
Dell
Agency
Mother New York
Production
RSA
Director
Jonas Akerlund
Director of photography
Viktor Davidsson
Editor
Dick Gordon
Visual Efx
Smoke & Mirrors
Music
Devo 'Work It'
Audio
Sound Lounge

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