CBBC 'ident' by Red Bee Media

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The BBC has revamped the look of its CBBC channel with a new logo and six idents that incorporate characters from some of its most popular shows.

The activity is intended to help CBBC build a closer relationship with its core audience of six- to 12-year-olds, and rival the bond they have with Nickelodeon and the Disney Channel, according to Charlotte Fuller, head of marketing and presentations for BBC Children's.

The identity will be rolled out from 3 September. It is the first time that the BBC has rebranded the channel since its launch in 2002.


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Released: 03 September 2007


CBBC Re-brand
Charlotte Fuller, Kelly Turner, Natasha Blakemore, CBBC Marketing, BBC
CBBC, It's Infectious
Red Bee Media
Creative Director
Tim Platt
Design Director
Paula Williams,
Richard Sutton
Louise Braham
Account Director
Ursula Capell
Animation Company
Bermuda Shorts
Post-production company
Prime Focus
National television

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