War Child Canada 'Camp Okutta' by John St.

3.1 8 Votes

War Child Canada is launching a provocative campaign to call attention to the plight of children caught, and often forced to fight, in as many as 30 armed conflicts across the globe.

The centrepiece of the integrated campaign, which also includes online and experiential activity, is a TV ad depicting life at Camp Okutta, a fictional summer camp similar to those frequented by Canadian children every summer.

However, the camp has a noticeable twist to reflect the type of child soldier training camps found in Africa, Asia and other war-torn regions. Children attending Camp Okutta participate in exercises that include firing an AK-47, walking through a live minefield and throwing hand grenades in preparation for combat.

Share On:

Released: 22 August 2007

Credits

Client
War Child Canada
Agency
John St.
Creative directors
Stephen Jurisic
Angus Tucker
Art directors
Stuart Campbell
Rob Trickey
Copywriter
Mia Thomsett
Agency producer
Michelle Orlando
Production house
Soft Citizen
Executive producer
Eva Preger
Director
Henry Lu
Director of photographer
Jimmy Choi
Editing
Ross Birchall
Bijou Editing
Sound
Gayson Matthews

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus