Marmite 'Paddington Bear' by DDB London

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Directed by Oscar-winning director Daniel Graves, DDB London's new campaign for Marmite marks the first time in more than 20 years that Paddington has been seen in his original animated form.

The ad was created using the original stop frame animation technique and Paddington Bear himself was created from scratch.

The TV ad is supported by a radio ad that will run throughout October.

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Released: 13 September 2007

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Credits

Client
Marmite
Agency
DDB London
Copywriter
Mike Crowe
Art director
Rob Messeter
Media agency
MindShare
Production company
Tandem Films
Director
Daniel Greaves
Producer
Lynn Hollowell

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