Bailey's is hoping to encourage consumers to try a new way of serving the drink this winter with a new TV ad created by Bartle Bogle Hegarty.
The TV ad aims to encourage Christmas shoppers, who may only buy the brand once a year, to remember to buy a bottle, while persuading brand advocates to try the drink shaken with ice.
The ad is airing across Europe, in addition to markets in South America.
Released: 18 November 2007
Client
Bailey's
Agency
Bartle Bogle Hegarty
Planner
Rachel Stent
Ed Booty
Writer
Ben Akers
Art director
Nadine Akle
Director
Sam Brown
Baileys' new global spot by Bartle Bogle Hegarty is inspired by the 30s films of the Hollywood director Busby Berkeley, renowned for his ability to turn dancers into "human kaleidoscopes".
BBH has created its first campaign for Baileys since picking up the global business earlier this year.
© Haymarket Media Group Ltd.