DFS 'winter sale' by Uber

3.6 3 Votes

This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

Across the entire year, DFS commercials achieved the ninth highest ranking of any brand in the Adwatch survey.

This particular DFS ad, which achieved a 75% recall, shows family and friends sitting on sofas, to the tune of "Let it Snow."

To read a review of this ad by Rachel Hatton, head of planning at BBH, click here.

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Uber, DFS, Television

Released: 18 December 2007

DFS 'winter sale' by Uber


First aired
DFS winter sale
Andrew Trofimowicz, DFS marketing director
To communicate the range of products available from DFS during the Winter Sale period.
Creative treatment
Two commercials were created and aired together, one of which featured the families and products in animated "winter" themed surroundings, the second one in more traditional "home" settings - the music 'Let It Snow' was the link between the two commercials.
Production company
Wharfedale Communications
Michel Gemmell
Carl Walters
VTR North
Media agency
Media planner
Daniel Ward
Steve Perry
National TV, National Radio, 48/96 Sheet Outdoor Posters

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