PC World 'webcam' by M&C Saatchi

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This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

Across the entire year, PC World commercials achieved the number 1 ranking of any brand in the Adwatch survey.

This particular PC World ad, which achieved a 75% recall, features a sales assistant demonstrating a webcam to a woman, with mother observing him via the webcam.

Click here to read a review of the ad by Ben Kay, head of planning at RKCR/Y&R.

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Released: 18 December 2007

PC World 'webcam' by M&C Saatchi

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Credits

First aired
17/01/07
Brief
To advertise two products, the Logitech Webcam and Norton Internet Security software, and to communicate PC World as a complete multi-channel (online and instore) retailer, offering complete computing solutions.
Agency
M&C Saatchi
Production company
The Mob
Director
Morgan Hutchins
Editor
Piers Douglas at Cut and Run
Post-production
MPC
Media agency
Walker Media
Media planner
Malcolm Boxall
Producer
Ben Catford

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