PC World 'webcam' by M&C Saatchi
This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.
It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.
Across the entire year, PC World commercials achieved the number 1 ranking of any brand in the Adwatch survey.
This particular PC World ad, which achieved a 75% recall, features a sales assistant demonstrating a webcam to a woman, with mother observing him via the webcam.
Click here to read a review of the ad by Ben Kay, head of planning at RKCR/Y&R.