Egg 'Raoul' by Publicis One Team
Egg, the online bank, is promoting its Egg Card's offer of 0% on balance transfers for up to 15 months with a multimedia campaign, including this 30-second TV ad.
The spot features a dolphin named Raoul jumping through a hoop to draw attention to the offer.
Egg said that it has moved away from its guinea pig creative route to focus on a clearer, product-driven approach that maintains the character of the brand.
The ad was filmed in Majorca over two days and directed by Jeff Stark, who has also directed Carlsberg ad and 1998 film 'Desserts' starring Ewan McGregor.