Benecol 'garden moles' by MCBD

3.0 11 Votes
Benecol is to sponsor the 'Alan Titchmarsh Show' on ITV with a series of humorous idents created by Miles Calcraft Briginshaw Duffy.

The idents promote Benecol's cholesterol reducing food range, using simple illustrations to illustrate the control over cholesterol that Benecol offers by contrasting it with light-hearted and familiar losses of control.

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Released: 23 January 2008

Credits

Client
Benecol
Agency
Miles Calcraft Briginshaw Duffy
Copywriter
Kate Clough
Art director
Jo Griffiths
Planner
Giles Hedger
Production company
HSI London
Director
Erica Akerlund
Producer
Julietter Stern

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