Fiat 500 'everyday masterpiece'

2.5 13 Votes

Krow has recently unveiled the launch campaign for the return of the iconic Fiat 500 in an execution called "everyday masterpiece".

The ad presents the car alongside other accessible design icons accompanied by a track from Cut Chemist. It will appear on TV and in cinemas.

The items include CDs, Rubik's cubes, pencil sharpeners, rubber bands and bottles of HP Sauce.

In keeping with the Fiat 500's positioning as an "everyday masterpiece" the ad concludes with the Fiat logo and the endline "Fiat. You are, we car".

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Krow, Fiat, Television

Released: 31 January 2008

Related Creative:


Elena Bernadelli, marketing director at Fiat
Michael Macmillan
Media agency
Starcom Mediavest

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