Save the Children 'clever' by Wieden & Kennedy

2.4 15 Votes

This Save the Children spot kicks off a three-year global campaign that aims to show how simple it is to save a child's life.

Called "clever", the ad focuses on micro-nutrient peanut butter, which can be digested by shrunken stomachs, meaning that it can keep malnourished kids alive.

The voiceover is provided by Thomas Turgoose, the child star from the award winning film 'This is England'.

There will be seven executions in total, each detailing a simple life-saving solution.

Share On:

Released: 11 February 2008

Related Creative:


Save the Children
Wieden & Kennedy
Creative team
Ray Shaughnessy
Dan Norris
Lucy Russell
Director and animator
Simon Robson
Jody K Jenkins
Production company
Nexus Productions

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus