Dell 'slap' by Mother New York

1.7 27 Votes

Mother New York have created a 30-second spot for Dell to showcase its association with the Red campaign.

The spot was directed by Sam Bayer, who directed Nirvana's 'Smells Like Teen Spirit' music video.

The ad features a track from Mick Jagger called 'Charmed Life', which first appeared on his 'Greatest Hits' album last year.

The ad will only be shown in the US.

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Released: 03 February 2008

Credits

Client
Dell Computer
Agency
Mother New York
Creative directors
Linus Karlsson
Paul Malmstrom
Art director
Bill Moulton
Copywriter
Booby Hershfield
Production company
HSI
Director
Sam Bayer
Music
'Charmed Life'
Mick Jagger

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