Vespa 'jump' by Dentsu Canada

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Vespa is challenging criticisms that dismiss its iconic scooter as a 'pseudo bike' with a humorous 45-second TV spot created by Dentsu Canada in conjunction with Toronto-based production company Crush Inc.

The ad is based on the idea that a Vespa may not be able to fly over gorges or jump parked cars but if you're looking for an icon of love and beauty, the Italian scooter has these qualities in spades.

The ad was given the look of 50s-style animation in line with the Walter Mitty dare devil storyline and the jump was created in CG in Inferno at Crush.

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Released: 19 March 2008

Credits

Client
Vespa
Agency
Dentsu Canada
Art directors
Deborah Prenger
Carson Ting
Copywriters
Glen Hunt
Matt Williamson
Agency producer
Amanda Loughran
Production company
Crush Inc, Toronto
Director
Sean Cochrane

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