BBC HD 'Antiques Roadshow' by Fallon

3.3 6 Votes

Fallon has produced a marketing campaign to launch the BBC HD channel to consumers.

The film opens on what seems to be a normal episode of the BBC hit programme 'Antiques Roadshow' as an elderly woman is having a vase valued.

However, as it's announced that the vase is worth £2m, her overjoyed son faints, setting off an action-packed sequence of events. It also features TV presenter Fiona Bruce, the new host of 'Antiques Roadshow'.

The 95-second version will only be played on the BBC HD channel and in cinemas across the UK. The media was handled internally at the BBC.

BBC HD is free-to-air and showcases the best of the BBC's programmes. This year, events such as the Olympics and Euro 2008 finals will be broadcast on BBC HD for the first time, alongside landmark dramas, factual and entertainment programmes.

The campaign broke over the Bank Holiday weekend.

Share On:

Released: 03 May 2008


Creative agency
Executive creative director
Richard Flintham
Art director
Sam Walker
Sef Tedder
Joe De Souza
Harv Bains
Production company
Red Bee/Sonny London
Jeff Labbe at Sonny London
Joanna Yeldham
Director of photography
Alwin Kuchler
Scot Crane at The Quarry
Audio post-production
Grand Central

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus