BBC HD 'Antiques Roadshow' by Fallon

3.3 6 Votes

Fallon has produced a marketing campaign to launch the BBC HD channel to consumers.

The film opens on what seems to be a normal episode of the BBC hit programme 'Antiques Roadshow' as an elderly woman is having a vase valued.

However, as it's announced that the vase is worth £2m, her overjoyed son faints, setting off an action-packed sequence of events. It also features TV presenter Fiona Bruce, the new host of 'Antiques Roadshow'.

The 95-second version will only be played on the BBC HD channel and in cinemas across the UK. The media was handled internally at the BBC.

BBC HD is free-to-air and showcases the best of the BBC's programmes. This year, events such as the Olympics and Euro 2008 finals will be broadcast on BBC HD for the first time, alongside landmark dramas, factual and entertainment programmes.

The campaign broke over the Bank Holiday weekend.

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Released: 03 May 2008

Credits

Client
BBC
Creative agency
Fallon
Executive creative director
Richard Flintham
Art director
Sam Walker
Sef Tedder
Copywriter
Joe De Souza
Harv Bains
Production company
Red Bee/Sonny London
Director
Jeff Labbe at Sonny London
Producer
Joanna Yeldham
Director of photography
Alwin Kuchler
Editor
Scot Crane at The Quarry
Post-production
MPC
Audio post-production
Grand Central

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