Heinz 'deli mum' by Abbott Mead Vickers BBDO

3.4 28 Votes

Heinz is launching an ad campaign to introduce its new Deli Mayo, which it claims makes sandwiches taste as good as if you have your own New York deli man in your kitchen.

The spot opens on a family going about their morning routine with "Mum" making sandwiches for the kids' lunch boxes.

However "Mum" is in fact a male uniformed New York Deli sandwich maker, who reminds Dad to give him a kiss before he leaves the house.

It ends with the strapline "Mayo with a New York Deli flavour".




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Released: 15 June 2008

Related Creative:


Abbott Mead Vickers BBDO
Martin Lorraine
Art director
Steve Jones
Production company
David Gray
Audio post-production
Jungle Studios

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