Comfort 'nudists' by Ogilvy

3.2 44 Votes

Ogilvy has released a humorous ad for Comfort, working on the basis that the conditioner leaves clothes so soft that it is converting even nudists.

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Released: 11 July 2008

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Credits

Project
Comfort nudists
Client
Unilever
Brief
Comfort leaves your clothes so soft and fragrant that even Naturists are now changing their minds!
Creative agency
Ogilvy
Writer
Sue Higgs
Art director
Sue Higgs & Tony Haigh
Planner
Tony Evans
Media agency
N/S
Media planner
N/S
Production company
Thomas Thomas Films
Director
Jim Gilchrist
Editor
Amanda Jones, Final Cut
Post production
The Mill (post-production)

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