Alamo Rent A Car 'something in the kiosk' by Fallon Minneapolis

2.5 4 Votes

Alamo Rent A Car is launching a new TV ad campaign to promote its new, convenient airport self-service check-in kiosks, a rental car industry first. The campaign, "Happy Trails with Al and Mo" kicks off with two spots: "something inside the kiosk" and "no line". The campaign emphasizes how Alamo has created a hassle-free, time-saving environment for the leisure traveller, especially for families. The ads revolve around the antics of two travelling companions -- a beaver called "Al," and a buffalo called "Mo." Al, the bolder of the two, teaches his timid friend Mo how to fight his "inner-herd instinct". In the ads, Al shows Mo the benefits of using Alamo's self-service car rental kiosk instead of waiting in line at the standard check-in counter.

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Released: 19 March 2007

Credits

Client
Alamo Rent A Car
Agency
Fallon Minneapolis
Creative director

Kerry Feuerman
Group creative director
Mike Gibbs
Art director
Kris Wixom
Copywriter
Alisa Sengel Wixom
Director of broadcast production
Vic Palumbo
Executive producer
David Lyons
Producer
Rebecca Donaghe
Line producer
Clint Cowen
Director
Shaun Sewter
Editorial company
Moo Studios

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