RSPCA 'omeless' by Abbott Mead Vickers BBDO
The work attempts to highlight the upcoming changes to the Animal Welfare Act, which means pet owners will be legally obliged to provide their animals with five basic rights. It also hopes to show that most animal cruelty comes not from abuse, but from owners not doing enough for their pets. In "'omeless" two dogs, one in a tracksuit and gold chain and the other in a scruffy vest and gown, stand in a dilapidated room. The first dog makes sarcastic comments about his pal's living conditions. The other replies that his owner doesn't have time to maintain the flat, as "the telly doesn't watch itself". The voice over says: "Pets are more like humans than you think."