Shell 'circuit' by JWT London

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This 60-second piece shows an old-fashioned Ferrari Formula 1 racing car speeding around the winding streets of five cities, including Rome, New York, Hong Kong, Monaco and Rio de Janeiro.

As it powers through the streets the car morphs through a number of different models, until it stops for petrol as the most recent model on a Shell forecourt. The ad is being launched across the globe and will air on TV as the F1 season unfolds.

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Released: 16 May 2007

Credits

Client
Sarah Alspach, global retail brand marketing & communications manager
Brief

Celebrate the longevity of Shell's partnership with Ferrari
Creative agency

JWT London
Creative director

Jaspar Shelbourne
Creatives

Matt Collier & Wayne Robinson
TV producer

Dean Baker
Planner (creative agency)

Donald Kerr
Global director in charge

Bernard Dixneuf
Account director

Kate Catling
Media agency

Mediacom
Media planner

James Marples
Director

Antoine Bardou-Jacquet

 

 

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