RKCR/Y&R has created the first major ad campaign by the agency since it won the Bacardi business last year. The ad, called "assimilate", features two human figures morphing into a mixed Bacardi drink.
Released: 07 June 2007
Client
Bacardi
Agency
Rainey Kelly Campbell Roalfe/Y&R
Creative team
Steve Moss and Jolyon Finch
Production company
Blink
Director
Pleix
Media agency
Universal McCann
Media planner
Sue Byrne
Editor
Johnny Bongo
Exposure
Global TV and cinema
Post production
MPC
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