Cadbury Flake 'summer rain' by Publicis

4.5 4 Votes

This latest Flake ad was directed by Jake Scott, son of director Ridley Scott, and stars actress/model Alyssa Sutherland, who appeared in last year's 'The Devil Wears Prada'. The ad features raindrops falling upwards and water droplets running backwards across sensual shots of calves, a cleavage and a pair of uncovered thighs -- all backed by a reworking of the familiar tune. The ad was created by Publicis and has the actress eating a flake in a convertible car as she gets soaked in rain. Eventually, the rain stops and the sun comes out, basking Sutherland in a warm glow.

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Released: 15 February 2007

Credits

Client
Cadbury
Brief
To reinvent the Flake girl for the 21st Century
Creative agency
Publicis
Copywriter
Lauren Bensted
Art director
Poppy Willcox
Planner (creative agency)
Wendy Lanchin
Media agency
Starcom
Planner (media agency)
Aimi Mackay
Director
Jake Scott
Production company
RSA
Editor
Jim Weedon
Post-production companies
MPC
Audio post-production company
Wave
Exposure
National TV & Cinema

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