McCoy's 'jukebox' by Publicis

3.7 24 Votes

In "jukebox", the first of two executions, we see McCoy's bloke wander over to the jukebox to select a track. Just as he's about to key his track in, he gets nudged and ends up picking something else. Shrugging, he walks away. How bad can it be? Sugar sweet 'Puppy Love'. The whole pub stops dead. Realising his fatal mistake and that he's just not man enough for McCoy's, he takes a final look at his crisp before the packet is taken by his mate. A tube comes down from nowhere and promptly ejects him from bloke-world.

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Released: 12 March 2007

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Credits

Project name
McCoy's Man Crisps
Client
Helen Warren-Piper, snacks marketing director at United Biscuits
Brief
Reaffirm what McCoy's stands for -- the first and best crisp designed specifically for blokes distinctive appetites.
Creative agency
Publicis
Creatives
Stuart Farquhar, Jim Saunders
Planner (creative agency)
Mike Wade
Media agency
Starcom
Planner (media agency)
Sam Pitt/Dan Matthews
Director
Jeff Stark
Production company
Another Film Co
Post-production companies
MPC/The Quarry
Audio post-production company
Grand Central
Exposure
National TV

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