Citroen 'dolphins' by Euro RSCG

0.0 0 Votes

Capitalising on the playful and friendly nature of the C3, this execution sees a fleet of C3 cars leaping and diving through the sea like dolphins. To make the action as realistic as possible, dolphins were studied in huge detail and the footage was then recreated with cars in CGI. Live action filming was done in two different oceans (Indian and South Atlantic) to get the best underwater and above water footage. Cars leaping through the sea were done using a combination of CGI and filming at Pinewood studios; one-third size models and a catapult to help achieve flight! The action is set against the classic soundtrack of Beyond the Sea, and ends with the line "Designed for happiness".

Share On:

Released: 14 May 2007

Related Creative:


Project name
Mike Ibbett, Citroen UK Marketing Director
Drive consideration for the C3
Creative agency
Justin Hooper      
Art director
Justin Hooper
Ian Hilton
Media agency
Media planner
Sarah McBeath
Production company
Farm Film
Russell Tickner
The Mill
Audio post-production
National TV, cinema

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Citroen "escape the ordinary" by CMW

Citroën 'footballet' by Euro RSCG London

Citroën 'footballet' by Euro RSCG London

Arsenal footballers try their hand at ballet in a campaign to support the launch of the new Citroën DS5.