Swatch 'race' by Joshua G2

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Joshua G2 has created a new TV ad for Swatch, showing miniature men indulging in a spot of parcour inside the mechanism of a watch.

Joshua G2 releases parcour Swatch spot

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Released: 04 August 2008

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Credits

Project name
Race
Client
Head of Brand and Web Roberto Costa Swatch AG
Brief
To position the chrono plastic watch as the time piece of choice for active males.
Creative agency
Joshua G2
Creative Director
Franco Reda
Regional Director EMEA
Matthew Howells
Media agency
Inhouse
Media planner
Production company: Sonny London
Director
Jeff Thomas
Editor
Quin Williams at Marshall Street
Post-production
Glassworks
Audio post-production
Lipsync
Exposure
Eurowide Television and Cinema

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