Vodafone 'time theft' by Bartle Bogle Hegarty

2.8 19 Votes

Vodafone is backing its email and mobile broadband offerings with a second wave of advertising, as part of its "Make the most of now" campaign.

The 90-second TV spot, created by Bartle Bogle Hegarty, will also be shown as a 60-second version.

It shows the frustration of being tied to the office, with a voiceover by British actress Judi Dench and the track 'The End of the Rainbow' by Nancy Sinatra.

The ad was filmed in Milan by renowned French director Frederic Planchon.

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Released: 03 September 2007


Bartle Bogle Hegarty
Creative directors:
Mick Mahoney; Nick Gill
Agency planner:
David Murray
Agency producer:
Helen Powlette
Production company:
Frederic Planchon
Media agency:


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