Nokia 'playful discovery' by Lowe London

3.6 15 Votes

Lowe London has created a 60-second ad called "playful discovery" for the launch of the Nokia N81 and its new online music store.

The spot, which was shot in Argentina, begins with a TV screen and a voiceover telling the viewer that the next episode is about to begin. It aims to illustrate the changes taking place in the way people consume and create entertainment.

The final line of the ad is "The next episode is about to begin. Play clips. Play music. Play games."

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Released: 03 November 2007

Credits

Client
Nokia Nseries
Agency
Lowe London
Writer
Oliver Green
Art director
Greg Milbourne
Global campaign lead
Grant Nicholas
Planner
Joanna Tatchell
Agency producer
Jane Rattle
Production company
Therapy Films
Director
Malcolm Venville
Editor
Ric Russell
Post-production
Smoke and Mirrors

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