Heinz Baked Beanz 'fourscreen' by McCann Erickson

2.8 56 Votes
To launch new packaging for Heinz Baked Beans, McCann Erickson has devised a TV campaign celebrating the hassle free-nature of Snap Pots.

The ad uses a split screen effect to demonstrate the four-portion packaging format and features a spectrum of Heinz Beanz lovers including a student, a young executive, a mother and a grandmother.

The idea behind is to show that you no longer need a dirty pot to heat up your beans. The soundtrack is 'Ring My Bell' by Anita Ward.

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Released: 14 January 2008

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Credits

Client
Heinz Baked Beanz Snap Pots
Agency
McCann Erickson
Copywriter
Jerry Gallaher
Art director
Clive Yaxley
Planner
Peter Wilson
Director
Mark Denton

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