BBC Asian Network 'drum' by Fallon

2.1 28 Votes

This 30-second ad for digital radio station BBC Asian Network mixes modern and traditional sounds to reflect the range of Asian music the station plays.

Directed by Guillaume Delaperriere, the ad mixes drummers and DJs with the more traditional sounds of Bollywood singing and the Tumbi, a traditional North Indian instrument.

It features Asian Network's (and Radio 1's) DJ Bobby Friction, hip hop artists DJ Kayper and Rishi Rish, rapper Mumzy and bhangra singer H Dhami.

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Fallon, BBC, Television

Released: 08 February 2008


Oksana Valentelis
Art director
Magda Gosek
Creative directors
Matthew Keon
Richard Flintham
Guillaume Delaperriere
Production company
Red Bee

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