Honey Monster Foods 'Sugar Puffs' by Bray Leino

3.0 61 Votes

The Honey Monster returns to TV screens as part of a £3.2m multimedia campaign for cereals Sugar Puffs, Honey Waffles and Honey Meltz.

Bray Leino created the 20- and 30-second executions, which will run until May on GMTV, Five, Nickelodeon and multichannel, and again from early July to mid August.

The comical spot sees the Honey Monster and his housemate performing a musical ritual before they tuck into their Sugar Puffs.

It ends with the tagline "Feed the fun".

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Released: 10 March 2008

Credits

Client
Honey Monster Foods
Agency
Bray Leino
Copywriter
Henry Challender
Art director
Rob Archer
Production company
Another Film Company
Director
Nick Jones
Editor
Tim Hardy @ Cut and Run
Post-production
Glassworks
Audio post-production
Wave

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