John Lewis 'spring' by Lowe London

3.3 44 Votes

John Lewis products become the inspiration for theatre performances in this spring campaign, which launches on April 1.

The ad is set on a theatre stage and features four different performances inspired by John Lewis products.

The acts include a woman dancing across a field of cushions, someone gliding down a spiral slide to land on a chaise longue and a man flying across the stage reaching out to touch the chandeliers.

The ad carries the strapline "John Lewis. Set the stage for spring".

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Released: 01 April 2008

Credits

Client
John Lewis
Agency
Lowe London
Executive creative director
Ed Morris
Creative director
Tom Hudson
Art director
Lee Goulding

 

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