Visa 'running man' by Saatchi & Saatchi

2.8 9 Votes

Saatchi & Saatchi's latest ad for Visa features an abandoned naked man wading through the desert in a desperate attempt not to miss his marriage.

The man is shown running across a salt plain in Argentina, after being dumped as a stag night prank. On the way, he buys a ring, a suit and a haircut before arriving at the church on time.

The ad is intended to dramatise how Visa can take the hassle out of financial transactions.

The endline is: "Life flows better with Visa". It was directed by Antoine Bardou-Jacquet, and features music by indie artist Whitey.

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Released: 28 March 2008

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Credits

Client
Visa
Agency
Saatchi & Saatchi
Copywriter
Dave Henderson
Richard Denney
Planner
Richard Huntington
Producer
Rebecca Williams
Production company
Partizan
Director
Antoine Bardou-Jacquet

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