Wrigley's Freedent 'the wofty' by CLM BBDO
Wrigley's has invented a strange little animal to embody all the whiteness and softness of its new Freedent Tabs White in its latest advertising campaign.
The ad, which will play on British TV and on the internet, is aimed at a female audience. The ad has been designed to resemble the style of a wildlife documentary, with a deliberately realistic effect.
It was created by Paris-based CLM BBDO.