Wrigley's Freedent 'the wofty' by CLM BBDO

2.5 10 Votes

Wrigley's has invented a strange little animal to embody all the whiteness and softness of its new Freedent Tabs White in its latest advertising campaign.

The ad, which will play on British TV and on the internet, is aimed at a female audience. The ad has been designed to resemble the style of a wildlife documentary, with a deliberately realistic effect.

It was created by Paris-based CLM BBDO.

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Released: 30 April 2008


Creative directors
Jean-Francois Sacco
Gilles Fichteberg
Leo Berne
Artistic director
David Bertram
TV producer
Guillaume Delmas
Passion Pictures
Pierre Coffin
Music and sound design
Kouz Productions

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