Britvic 'brains' by CHI & Partners

3.1 96 Votes

Britvic has created a TV and digital campaign to support Drench water's move into supermarkets this spring.

The TV ad features the puppet Brains from 'Thunderbirds' dancing to 1990s dance classic "Rhythm is a dancer" with moves including crumping and knee slides.

While he is dancing, he keeps himself topped up with Drench water.

The spot builds on its positioning around mental hydration and carries the strapline "Brains perform best when they're hydrated".

Share On:

Released: 13 May 2008

Related Creative:


Britvic's Drench
CHI & Partners
Creative director
Ewan Paterson
Production company
Rattling Stick
Ringan Ledwidge
Richard Orrick, Work Post
Post production
The Mill
Audio post-production
Aaron Reynolds at Wave
Lead Puppeteer
Ronnie Le Drew

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Drench 'juicy spring water' by CHI & Partners

Drench 'juicy spring water' by CHI & Partners

The new outdoor campaign for Drench soft drinks targets drivers near to the point of purchase around service stations.