Britvic 'brains' by CHI & Partners

3.1 96 Votes

Britvic has created a TV and digital campaign to support Drench water's move into supermarkets this spring.

The TV ad features the puppet Brains from 'Thunderbirds' dancing to 1990s dance classic "Rhythm is a dancer" with moves including crumping and knee slides.

While he is dancing, he keeps himself topped up with Drench water.

The spot builds on its positioning around mental hydration and carries the strapline "Brains perform best when they're hydrated".

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Released: 13 May 2008

Related Creative:

Credits

Client
Britvic's Drench
Agency
CHI & Partners
Creative director
Ewan Paterson
Production company
Rattling Stick
Director
Ringan Ledwidge
Editor
Richard Orrick, Work Post
Post production
The Mill
Audio post-production
Aaron Reynolds at Wave
Lead Puppeteer
Ronnie Le Drew

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