Honda 'carts' by Wieden & Kennedy London

2.4 20 Votes

Wieden & Kennedy London has created four unbranded teaser ads ahead of the launch of the new Honda Accord.

Each ad highlights a different part of the skill and preparation required to create a large sky-diving formation.

The teasers do not reveal what company is behind the ads. The only lead is a link to the website www.difficultisworthdoing.com.

The address takes you to a blog about the behind the scenes making of the Honda ad.

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Released: 12 May 2008

Credits

Client
Honda
Agency
Wieden & Kennedy London
Creative directors
Tony Davidson
Kim Papworth
Directors
Johnny Greengrass
China Moo-Young
Editor
Neil Smith at Work
Sound
Owen at Jungle



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