TfL 'whodunnit' by WCRS

3.4 26 Votes

Transport for London has released a sequel to its "moonwalking bear" ad, featuring a "whodunnit?" mystery.

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Released: 05 November 2008

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Credits

Project
Whodunnit?
Client
Chris MacLeod, head of group marcoms; Nigel Hanlon, group marketing manager, Transport for London
Brief
Make drivers aware how easy it is to miss cyclists on the road and make cyclists understand how difficult they are to see
Creative agency
WCRS
Director
Chris Palmer
Writer
Tom Spicer
Art director
Kit Dayaram
Planners
Giselle Okin, Laurence Parkes
Media agency
Mediaedge:cia
Media planner
Lisa Inglis
Production company
Gorgeous
Editor
Paul Watts, The Quarry
Post-production
The Mill
Exposure
Viral/online, online advertising, print, cinema

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