Stella Artois 'triple filtered' by Mother

2.8 52 Votes

Mother’s first TV work for Stella’s 4 per cent variant follows the 60s French Riviera theme of the poster work that broke last month and attempts to position the brand as the smoothest 4 per cent lager.

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Released: 06 November 2008

Credits

Project
Triple filtered
Clients
Ligia Goncalves, global marketing director; Adam Oakley, marketing director UK, Stella Artois
Brief
Launch Stella Artois 4 per cent as the smoothest 4 per cent lager
Creative agency
Mother
Writer
Mother
Art director
Mother
Planner
Mother
Media agency
Starcom
Media planner
Steve Keenan
Production company
Sonny London
Director
Fredrik Bond
Editor
Rich Orrick
Post-production
The Moving Picture Company
Audio post-production
Factory
Exposure
TV, cinema

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