Carling C2 'robots' by Beattie McGuinness Bungay

1.8 12 Votes

C2 is Carling's new low-alcohol lager. The ads produced by BMB show an assorted range of robots meeting in a bar after a hard days work. One robot decides he likes the taste of C2 and bravely orders the beer from the bar even though his robot friends are ordering standard Carling, naturally. Eventually the group of robots try the lager and admit "he's not wrong". Robots equal lager drinkers, you decide.

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Released: 02 April 2007

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Credits

Client
Carling C2
Agency
Beattie McGuinness Bungay
Planner
Dan Hill
Media planner
Richard Friar (Vizeum)
Director
Duncan Jones
Production company
Liberty Films
Production co-producer
Stuart Fenegan
Creative director
Trevor Beattie
Creative
Jamie Starbuck, Richard Harris
Agency producer
Leila Bartlam
Director of photography
Gary Shaw
Editor
Barrett Heathcote
Flame
Chris Redding at Framestore
Post-production
Kirsty Clemison
Sound engineer
Sam Ashwell at 750mph
CGI
Think Tank
Models
Asylum

 

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