Aero 'melt' by JWT

2.8 5 Votes

The tongue-in-cheek premise of the ad is that while a semi-naked Jason Lewis explains the science of aerated chocolate and the melting quality of new Aero Bubbles, a good proportion of the target market will be too distracted by him to actually take in all of the product message. Pushing this idea to its maximum potential, creatives working on the account felt that acknowledging this distraction, and repeating the 30-second ad twice in a row would make for a highly original, and memorable, piece of advertising that viewers can see during US medical drama 'E.R.'

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Released: 16 April 2007

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Credits

Client
Christopher Wragg, senior brand manager for adult chocolate
Creative agency
JWT London
Creative Director
Nick Bell, Howard Wilmott
Copywriter
Jason Berry
Art director
Ben Short
Planner (creative agency)
Illona Casey, Jono Black
Account director
Louise Whitaker
Media agency
MindShare
Media planner
Kate Walker
Director
Steve Reeves
Production company
Another Film Company
Editor
Scot Crane at The Quarry
Sound
750
Exposure
Soho Images

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