Tesco F&F 'horseback' by The Red Brick Road

3.6 43 Votes

The campaign marks the launch of F&F as a standalone fashion label and highlights the retailer's commitment to offering affordable, high quality and elegant products to consumers. Commenting on the new campaign, Justin Tindall, creative partner at The Red Brick Road said: "The new work for F&F reflects Tesco's commitment to creating truly outstanding fashion advertising for their clothing ranges and its very exciting to be part of it."

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Released: 23 April 2007


Paula Withell, Tesco brand marketing manager
Creative agency
The Red Brick Road
Creative partner
Justin Tindall
Media agency
Stacy Wall
Production company
Camera Obscura
National TV campaign, press advertising in selected women's monthly publications and in-store POS.

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