Oasis 'cowboy' by Mother London

2.0 7 Votes

In keeping with the brand's straight talking no nonsense soft drink positioning, the new creatives juxtapose the taste of Oasis against the perceived "dullness" of water using sketch show style confident humour to position Oasis and its "Chuggable Fruitiness" as the fun way to quench your thirst. The new work will build on the success of the brand's "Chug It" outdoor campaign launched in Summer 2006 aimed at the brand's core audience of 20-35 year old urban men. The term "chug" was first used by the brand in 2006 to describe the unique drinking experience of Oasis. Thanks to the generous size of the Oasis bottleneck and its thirst quenching taste, Oasis is a drink made to "Chug" rather than sip.

Share On:

Released: 30 April 2007

Related Creative:

Credits

Client
Oasis
Brief
Give Oasis substance and make it stand for something so it rises above the parapet of namby-pamby generic fruit drinks
Creative agency
Mother London
Copywriter
Mother London
Art director
Mother London
Planner
Mother London
Production company
Tantrum Productions
Director
Mikko
Editor
Christopher@Quarry
Post-production
Absolute


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Oasis 'scotch egg' by VCCP

Oasis 'scotch egg' by VCCP

The new Oasis campaign with a new strapline 'Oasis goes with everything' is the first by VCCP since picking up the business last year.

Oasis 'fruity drinks and lunchtime dreams' by Mother

Oasis 'fruity drinks and lunchtime dreams' by Mother

Oasis goes to great lengths to personally make lunchtime better for a young man who has recently moved to London, in a new advert by Mother.