Department for Transport 'act on CO2' by Leo Burnett

2.4 7 Votes

This campaign aims to encourage the public to think about their engine CO2 emissions when driving. The TV campaign introduces the engine as a clever invention, but with unwanted side effects such as CO2 emissions. It goes on to demonstrate simple constructive tips to help your engine emit less CO2. The spot shows a world we all know and roads we may have driven down, tweaked to show just the engine and not the car, to make a lasting impact on audiences.

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Released: 21 May 2007

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Credits

Project
Act on CO2
Client
Helen Clark, deputy head of publicity, Department for Transport
Writer/Art director
Nick Pringle, Clark Edwards
Executive creative director
Jim Thornton
Planner
Matt Wyatt
Designers
Lance Crozier, Rory Neighbour
Exposure
TV
Director
Dom n Nic at Outsider
Production company
MPC
Editor
Struan Clay at Final Cut
Audio post production
Factory
Media buying
Carat
Media planning
Mindshare
Media planner
Anthony Edwards

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