DVLA 'no way out' by Delaney Lund Knox Warren

2.0 2 Votes

This new TV spot for the DVLA sees a young couple reach their car, but as they go to unlock it the metal bodywork crumples away and seemingly crushes itself. A voice-over reminds the viewers that if you do not pay your road tax, the DVLA has the power to tow and possibly crush your car.

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Keywords:

DLKW, DVLA, Television

Released: 19 May 2007

Related Creative:

Credits

Client
Haydn Madoc, Emily Meredith (DVLA) Yvonne Ridley (COI)
Brief
Car Tax Evasion
Creative agency
DLKW
Copywriter
Richard Holmes
Art director
Remco Graham
Planner
Fern Miller
Media agency
Carat
Media planner
Greg Fuller
Production company
Outsider
Director
Dom & Nic, Outsider
Editor
Struan Clay at Final Cut
Post-production
Colin Oaten, Glassworks
Audio post-production
Nigel Crowley, 750mph
Exposure
National TV

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