Motorola 'journey' by Abbott Mead Vickers BBDO

2.9 16 Votes

The ad by Abbott Mead Vickers BBDO moves through different genres and time periods, with the movie hero on horseback the only constant in the 60-second ad. The ad culminates with the comparison between modern-day film resolution and the quality available on the new Z8 handset. Footage for the ad was shot in Spain and pays homage to classic film genres such as the western, kung-fu, action thriller and romantic epic.

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Released: 23 May 2007

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Credits

Client
Neil Stewart, Kim Purvis
Agency
AMV BBDO
Creative director
Paul Brazier
Art director
Antony Nelson
Copywriter
Mike Sutherland
Agency producer
Anita Sasdy
Account management
Olivia Browne, Danielle Norton-Smith
Planning
Tom Johnstone
Production company
MJZ
Director
Debbie Turner
Producer
Suza Horvat
Editing
The Quarry
Editor
Paul Watts
Visual Effects
MPC
Visual FX Producer
Ben Stallard
Recording Studio
Wave
Sound engineer
Parv Thind

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